SEO Strategies for Law Firms | Blog

September 28, 2020
Joshua Giuliani
SEO Philosophy

The High-Volume Trap in SEO and Why Low-Volume Keywords Are More Valuable

When developing a target list of keywords for your SEO strategy… High-volume keywords should not automatically be given the green light as targets… More needs to be considered to ensure your SEO project generates maximum results… In the shortest possible timeframe… And high-volume keywords don’t always guarantee that. What you’re […]

September 22, 2020
Joshua Giuliani
SEO Strategies

A Simple Strategy To Outrank Competing Law Firms On Google For Target Keywords

SEO is all about making your site more ‘attractive’ to Google than other similar sites… There are 3 areas that contribute to that ‘attractiveness’… ? On-Page Optimisation (Technical stuff) ? Content (On your pages and in the blog) ? And Backlinks Now, getting your on-page and content right is a […]

September 22, 2020
Joshua Giuliani
SEO Strategies

The 2 Types of Keywords You Should Target in an SEO Strategy

To all the law firms currently developing an SEO strategy for their business… Take your time during the keyword research and identification stage… Enjoy the process… Because crafting a keyword target list is the difference between good SEO results… And great SEO results that produce fee-paying clients. There are two […]

September 17, 2020
Joshua Giuliani
SEO Philosophy

Why rankings are not the most important part of an SEO project

I decided long ago that rankings weren’t important… As an SEO agency owner, that may seem like a paradoxical thing to say… And no doubt you’ve seen the cookie cutter SEO agency owners out there saying things like… ? I can get you to page 1? Rank #1 on Google? […]

September 10, 2020
Joshua Giuliani
Case Study

How we grew a client’s brand new website to 15 enquiries per week in only 3-months

Anyone who has launched a website knows that it takes a while for that site to gain traction… And for it to produce fee-paying clients. The design and development phase is exciting… And the launch is thrilling… But then months go by and nothing happens. No traffic and, more importantly, […]

September 9, 2020
Joshua Giuliani
SEO Strategies

Why you should regularly review your competitors SEO presence for target keywords

What are competing law firms doing to generate fee-paying clients with SEO that you’re not? This is a question you should be asking yourself regularly. Something that a good friend (and SEO genius) once told me has stuck with me ever since… “SEO is about outranking your competitors for the […]

September 7, 2020
Joshua Giuliani
SEO Strategies

When it comes to blog content, size really does matter

To all the law firms out there busy planning blog content for the rest of 2020… Keep this in mind… Publishing 1x 2,000 word article a month is more effective… Than publishing 6x 500 word articles in the same period… For attracting fee-paying clients to your firm. When it comes […]

September 3, 2020
Joshua Giuliani
SEO Strategies

What are the 3-Layers of SEO?

If you’re a law firm that puts time and effort into improving your search ranking… To attract fee-paying clients… You’d want to be spending that time and effort wisely… Here are our 3 main areas of SEO focus… On-Page Optimisation This is all the technical stuff – website structure, page […]

September 2, 2020
Joshua Giuliani
SEO Strategies

Google Cares About How You Treat Your Users

Google cares about how you treat your users… So, as a law firm that wants to get more fee-paying clients… The quickest and easiest way to positively impact your SEO ranking is to improve user experience… Because as you improve user experience… Your Google ranking improves… So, let’s look at […]

August 25, 2020
Joshua Giuliani
Case Study

How we increased web enquiries for a prominent law firm by 100% in the first 3-months (using SEO)

This law firm came to us because their previous SEO agency was not delivering results… It’s not uncommon for law firms like this one to be burned and churned by an SEO agency… Some SEO agencies simply don’t care about generating results… And others mean well but they just don’t […]

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