How we grew a client’s brand new website to 15 enquiries per week in only 3-months
Anyone who has launched a website knows that it takes a while for that site to gain traction…
And for it to produce fee-paying clients.
The design and development phase is exciting…
And the launch is thrilling…
But then months go by and nothing happens.
No traffic and, more importantly, no leads.
Well, this is what our client wanted to avoid…
This legal services company had just launched their site and were trying some SEO with a smaller agency…
But they could see that it was headed nowhere…
So, when they came to Tondo, they set us the challenge to turn their website into a lead generation weapon...
A tool that they could genuinely rely on to produce fee-paying clients week-in week-out…
We accepted the challenge…
And within 3-months…
Organic traffic had tripled…
And web enquiries shot up to 15 per week.
So, how did we do it?
As per usual, we focused our attention on the 3 Layers of SEO – our framework for SEO Strategy development…
1st Layer: On-Page Optimisation
2nd Layer: Backlinks
3rd Layer: Content Strategy
After auditing target keywords, we identified a real opportunity for this client…
We came to the conclusion that the 3rd Layer of SEO – Content – would be especially valuable for increasing high-intent traffic, as well as using both the other layers.
We got to work and arranged for content writers to build a strong body of optimised articles focusing on…
Practice-based keywords (criminal lawyers, family lawyers)…
Plus service seeking terms such as “find a laywer”…
And the rest is history.
