The 2 Types of Keywords You Should Target in an SEO Strategy

To all the law firms currently developing an SEO strategy for their business…

Take your time during the keyword research and identification stage…

Enjoy the process…

Because crafting a keyword target list is the difference between good SEO results…

And great SEO results that produce fee-paying clients.

There are two categories of keywords you need to consider when developing your target list…

✅ KEYWORDS YOU ALREADY RANK FOR

The best place to start is to look at the keywords you already rank in the top 100 for…

The job is already half done with these keywords…

Depending on your current ranking and the competitiveness of the keyword…

Improving your ranking for these wouldn’t take long…

Far less time than it would take for a brand new keyword.

You can identify these keywords by using tools like SEM Rush or other keyword data tools…

(Ask us for a free audit if you don’t have access to these tools)

❎ KEYWORDS YOU DON’T RANK FOR

Now, you start looking at keywords not already associated with your website…

There will be countless service-based keywords related to your area of practice…

And that can be overwhelming.

So, to make this process much more simple, just ask yourself this question over and over again…

“What sort of traffic would this keyword produce?”

That’s the only question that matters.

The better the traffic, the better the results.

SEO should be treated like a lead generation strategy in this way.

We focus primarily on long-tail keywords with lower-volume…

But higher-volume seed keywords are also ok.

SEO is a powerful marketing strategy that continues to generate fee-paying clients long after the work is done…

So, put the effort in upfront and really think about which keywords you are targeting to maximise results.

Let’s dominate x