Why rankings are not the most important part of an SEO project
I decided long ago that rankings weren’t important…
As an SEO agency owner, that may seem like a paradoxical thing to say…
And no doubt you’ve seen the cookie cutter SEO agency owners out there saying things like…
? I can get you to page 1
? Rank #1 on Google
? Improve your ranking overnight
But none of that matters.
What matters is that an SEO project produces fee-paying clients…
Results matter.
Not rankings.
A ranking of 9 for one keyword could produce more fee-paying clients than a ranking of 1 on another keyword…
And this is what my agency is all about…
Ranking for the right keywords…
To produce fee-paying clients for law firms…
And that’s why I’ve built my service around identifying the most profitable keyword opportunities for my clients…
The keywords that are most likely to produce traffic with high-intent…
To maximise conversion from the SEO project.
A lot of SEO agency owners out there see their service as a “passive” marketing strategy…
And take no responsibility for the results their projects produce…
My mission is to be the exact opposite.
Ps In my travels, I’ve connected with a few SEO agency owners that are equally results driven and worth a follow…
Marty Marion, Josh Rimmington and Matt Miś come to mind…
Much love, fellas.
