When it comes to blog content, size really does matter
To all the law firms out there busy planning blog content for the rest of 2020…
Keep this in mind…
Publishing 1x 2,000 word article a month is more effective…
Than publishing 6x 500 word articles in the same period…
For attracting fee-paying clients to your firm.
When it comes to blog content, size really does matter
There are a couple of reasons why…
Google sees longer (and well structured) content as being more valuable to the reader…
So, there is more potential for it to rank organically on search engines…
Meaning you can absolutely dominate specific keywords with a well crafted long-form article…
Because search engines want to send users to valuable content.
And if you do this consistently enough, the overall domain authority of your site will increase…
Which will increase the ranking of even more of your pages.
Additionally, these high-authority articles create a reason for other websites with high-domain authority to link back to your site…
Making your backlink outreach campaign so much simpler…
And, in our experience, results in more organic backlinks from sites that you haven’t reached out to.
Take your blog game to the next level, law firms x
