A Simple Strategy To Outrank Competing Law Firms On Google For Target Keywords
SEO is all about making your site more ‘attractive’ to Google than other similar sites… There are 3 areas that contribute to that ‘attractiveness’… ? On-Page Optimisation (Technical stuff) ? Content (On your pages and in the blog) ? And Backlinks Now, getting your on-page and content right is a […]
The 2 Types of Keywords You Should Target in an SEO Strategy
To all the law firms currently developing an SEO strategy for their business… Take your time during the keyword research and identification stage… Enjoy the process… Because crafting a keyword target list is the difference between good SEO results… And great SEO results that produce fee-paying clients. There are two […]
How we grew a client’s brand new website to 15 enquiries per week in only 3-months
Anyone who has launched a website knows that it takes a while for that site to gain traction… And for it to produce fee-paying clients. The design and development phase is exciting… And the launch is thrilling… But then months go by and nothing happens. No traffic and, more importantly, […]
Why you should regularly review your competitors SEO presence for target keywords
What are competing law firms doing to generate fee-paying clients with SEO that you’re not? This is a question you should be asking yourself regularly. Something that a good friend (and SEO genius) once told me has stuck with me ever since… “SEO is about outranking your competitors for the […]
When it comes to blog content, size really does matter
To all the law firms out there busy planning blog content for the rest of 2020… Keep this in mind… Publishing 1x 2,000 word article a month is more effective… Than publishing 6x 500 word articles in the same period… For attracting fee-paying clients to your firm. When it comes […]
What are the 3-Layers of SEO?
If you’re a law firm that puts time and effort into improving your search ranking… To attract fee-paying clients… You’d want to be spending that time and effort wisely… Here are our 3 main areas of SEO focus… On-Page Optimisation This is all the technical stuff – website structure, page […]
Google Cares About How You Treat Your Users
Google cares about how you treat your users… So, as a law firm that wants to get more fee-paying clients… The quickest and easiest way to positively impact your SEO ranking is to improve user experience… Because as you improve user experience… Your Google ranking improves… So, let’s look at […]
How we increased web enquiries for a prominent law firm by 100% in the first 3-months (using SEO)
This law firm came to us because their previous SEO agency was not delivering results… It’s not uncommon for law firms like this one to be burned and churned by an SEO agency… Some SEO agencies simply don’t care about generating results… And others mean well but they just don’t […]
A Step-by-Step Guide to Internal Linking for Law Firms
Hey Law Firm… New to SEO? Here’s something you can do RIGHT NOW to your website… That will get you started on your journey to organically book more fee-paying clients using your website… It’s called Internal Linking. Internal links are hyperlinks from one of your web pages to another web […]
Why You Should Avoid High-Volume Keywords For Your SEO Campaign
When law firms are researching popular keywords, it’s always tempting to choose ones that have the highest monthly search volumes (ie generate the most impressions in Google). But this is a DANGEROUS strategy for SEO… Despite their popularity, these keywords are likely to produce less fee-paying clients for your firm […]