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SEO Strategies

Home SEO Strategies

October 20, 2020
Joshua Giuliani
SEO Strategies

3 Area of Practice Specific SEO Strategies (Broad is Bad)

Your law firm requires a different SEO strategy for every Area of Practice you offer… A broad SEO strategy will rarely produce the high-intent traffic needed to generate fee-paying clients. Here are 3 things you can do to develop a more targeted SEO strategy: IDENTIFY HIGH-VALUE KEYWORD OPPORTUNITIES Every Area […]

October 13, 2020
Joshua Giuliani
SEO Strategies

How Mobile Optimisation Impacts Your Google Ranking

The last thing you want is to dedicate hours of work into SEO… Only for Google to penalise your site because it doesn’t look any good on mobile. If your law firm’s website was built with WordPress… Then it’s probably already pretty responsive across all devices… But you’ll still be […]

Why You Should Be Asking For Google Reviews From Fee-Paying Clients

Law firms… Who out there is asking for Google reviews from fee-paying clients? Obviously, a collection of positive reviews on Google is going to give your firm a lot of social proof… Especially when prospects are making a decision on whether or not to work with you… But, there’s another […]

A guide to using images for an SEO-friendly website

One of the biggest culprits for a slow loading web page is images and photos… We see it all the time… An otherwise innocuous stock image of a lawyer in a court room on the services page… Turns out to be main SEO issue on the page… Because it’s large […]

September 30, 2020
Joshua Giuliani
SEO Strategies

3 Ways To Generate Backlinks For Your Law Firm Today

A backlink is achieved when someone else’s website includes a link on one of their pages that directs their users to your site… The more of these you get from websites with high-domain authority… The higher your ranking will be for target keywords… Which leads to more fee-paying clients for […]

September 29, 2020
Joshua Giuliani
SEO Strategies

The 2 Phases of a Successful SEO Project

The 2 Phases of a Successful SEO Project for Law Firms… (And by success, I mean a project that is consistently delivering fee-paying clients) Discover the strategy in this video.

September 22, 2020
Joshua Giuliani
SEO Strategies

A Simple Strategy To Outrank Competing Law Firms On Google For Target Keywords

SEO is all about making your site more ‘attractive’ to Google than other similar sites… There are 3 areas that contribute to that ‘attractiveness’… ? On-Page Optimisation (Technical stuff) ? Content (On your pages and in the blog) ? And Backlinks Now, getting your on-page and content right is a […]

September 22, 2020
Joshua Giuliani
SEO Strategies

The 2 Types of Keywords You Should Target in an SEO Strategy

To all the law firms currently developing an SEO strategy for their business… Take your time during the keyword research and identification stage… Enjoy the process… Because crafting a keyword target list is the difference between good SEO results… And great SEO results that produce fee-paying clients. There are two […]

September 9, 2020
Joshua Giuliani
SEO Strategies

Why you should regularly review your competitors SEO presence for target keywords

What are competing law firms doing to generate fee-paying clients with SEO that you’re not? This is a question you should be asking yourself regularly. Something that a good friend (and SEO genius) once told me has stuck with me ever since… “SEO is about outranking your competitors for the […]

September 7, 2020
Joshua Giuliani
SEO Strategies

When it comes to blog content, size really does matter

To all the law firms out there busy planning blog content for the rest of 2020… Keep this in mind… Publishing 1x 2,000 word article a month is more effective… Than publishing 6x 500 word articles in the same period… For attracting fee-paying clients to your firm. When it comes […]

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