10 Trust Signals You Should Include On Your Firm’s Website To Increase Lead Conversion
Using SEO to generate traffic to your website is one thing, but what a user experiences on your website plays a massive role in conversions.
User Experience can drastically increase or decrease the number of leads your law firm generates from search traffic.
So, how do you improve User Experience?
Over the years, we have developed a list of Trust Signals that we believe law firms should include on their site and we help our clients develop these signals when we work with them.
More Trust Signals equals a better user experience and increased conversions.
Fewer Trust Signals equals a bad user experience, decreased conversions and wasted search traffic.
Here are just some of the Trust Signals we look out for:
- Good Design
- Intuitive Navigation
- Industry Associations
- Targeted Testimonials
- SSL Certificate
- Customer Logos (Business Law)
- Visible Address
- Visible Phone Number
- About Us Page
- Images of Team/Office
We focus on Trust Signals because, even with our agency’s elite ability to rank your law firm for relevant keywords, if your website has none of these Trust Signals, you won’t generate leads.
And even if a law firm has a lot of Trust Signals, we still focus on developing more of them out because it could lead to an increased conversion rate on the site. Meaning more efficient usage of search traffic.
Conversion is the name of the game here.
List any other good trust signals you can think of in the comments.