The Different Kinds Of Duplicate Content We Most Commonly See On A Law Firm’s Website
Duplicate content confuses Google. When more than one page (defined by unique URLs) includes duplicate content, Google will often choose one of the pages to rank and completely ignore the rest. Which is not ideal. So, naturally, getting on top of duplicate content is something we focus on when we […]
Case Study On what Not To Do With Backlinks
As you’ve probably heard me talk about in some of my content – backlinks are gold for building domain authority, which leads to rankings and fee-paying clients for law firms. There was a time that you could just get any old backlink from any website and it would improve your […]
How To Rank Your Law Firm Higher In Google Maps
When a user searches “Personal Injury Lawyer Melbourne”, Google displays AdWord listings first, then Maps, followed by organic listings. 1. AdWords Listings (Paid) 2. Maps (Free) 3. Search Results (Free) As you can see, the Maps section is the first free area in Google Search results and it’s also hyper […]
10 Trust Signals You Should Include On Your Firm’s Website To Increase Lead Conversion
Using SEO to generate traffic to your website is one thing, but what a user experiences on your website plays a massive role in conversions. User Experience can drastically increase or decrease the number of leads your law firm generates from search traffic. So, how do you improve User Experience? […]
The Real Reason Your Page Description Is Important
A common misconception is that jamming your page description with keywords is going to improve your search engine rankings. In actual fact, your page description has very little influence on SEO. Your page title, well that’s a different story, but your page description, he’s just a passenger. The REAL reason […]
The 3 Most Common SEO Mistakes We See Law Firms Making On Their Website
When a law firm begins working with an SEO agency that specialises in the legal industry like ours, the first couple of weeks are spent analysing that firm’s website and researching ways for them to generate more organic traffic. Throughout this process, we uncover issues that are limiting their SEO […]
4 SEO Tools For The Lawyers And Law Firms That Manage Their Own SEO Presence
Imagine this scenario for a second… It’s January 2021 and your law firm has ambitious goals for the next 12 months. You recognise that your website is underperforming and SEO needs to be a focus. You don’t have the funds to work with an SEO agency like mine (Tondo Digital), […]
Why Being Less Sales-y On Your Blog Will Help You Generate More Fee-Paying Clients
A blog article for your law firm’s website doesn’t need to be a sales letter to generate fee-paying clients… In fact, the opposite is true. The more value your blog article offers in relation to your area of practice, the more Google will love it… And when Google loves your […]
The Highly Uncommon Way My Agency Measures SEO Success For Our Clients
Which metric do you think is the most relevant for measuring the success of an SEO campaign? 1. Rankings 2. Traffic Here’s my answer… NEITHER. My team and I could care less if our clients are ranking number 1 for a bunch of keywords… And we could care less if […]
Understanding Human Behaviour Will Maximise Your Success On Google With SEO
Understanding human behaviour will maximise the amount of fee-paying clients you generate from Google… This is because all keywords are NOT created equal. Everybody has a reason for searching something on Google… Factors such as urgency and intent can be deciphered by what that user is searching… And when you’re […]