More Web Pages = More Opportunities To Generate Fee-Paying Clients
I connected with a law firm the other day and they were asking me about their website… On inspection, my team and I found that they were rocking a one page website… All the information about the law firm…Details about their multiple areas of practice…Contact Information… All on one page. […]
The Complete Guide To Generating Fee-Paying Clients For Law Firms Using SEO
This Guide Welcome to the SEO Alignment Matrix™ guide. This detailed guide is designed to outline our unique SEO process for delivering fee-paying clients to law firms. We will explore some processes in here that are exclusive to our agency (Tondo Digital) and uncover our diversified approach to dominating search […]
How to tell if your law firm’s SEO alignment is dysfunctional
There are 2 types of SEO alignment – Functional & Dysfunctional… When law firms execute an SEO strategy, a couple of things are guaranteed to happen… Search rankings will increase…And organic traffic from Google will increase… However… A better search ranking and increased traffic is pointless if it’s not producing […]
3 Area of Practice Specific SEO Strategies (Broad is Bad)
Your law firm requires a different SEO strategy for every Area of Practice you offer… A broad SEO strategy will rarely produce the high-intent traffic needed to generate fee-paying clients. Here are 3 things you can do to develop a more targeted SEO strategy: IDENTIFY HIGH-VALUE KEYWORD OPPORTUNITIES Every Area […]
The Predictability Of SEO Presents An Opportunity To Your Law Firm
There is a reason that you’re law firm is not ranking #1 on Google… And this is a good thing (hang with me here). What makes SEO so powerful is that it’s black and white… There are no grey areas when it comes to what needs to happen for you […]
How Mobile Optimisation Impacts Your Google Ranking
The last thing you want is to dedicate hours of work into SEO… Only for Google to penalise your site because it doesn’t look any good on mobile. If your law firm’s website was built with WordPress… Then it’s probably already pretty responsive across all devices… But you’ll still be […]
Why You Should Be Asking For Google Reviews From Fee-Paying Clients
Law firms… Who out there is asking for Google reviews from fee-paying clients? Obviously, a collection of positive reviews on Google is going to give your firm a lot of social proof… Especially when prospects are making a decision on whether or not to work with you… But, there’s another […]
A guide to using images for an SEO-friendly website
One of the biggest culprits for a slow loading web page is images and photos… We see it all the time… An otherwise innocuous stock image of a lawyer in a court room on the services page… Turns out to be main SEO issue on the page… Because it’s large […]
3 Ways To Generate Backlinks For Your Law Firm Today
A backlink is achieved when someone else’s website includes a link on one of their pages that directs their users to your site… The more of these you get from websites with high-domain authority… The higher your ranking will be for target keywords… Which leads to more fee-paying clients for […]
The 2 Phases of a Successful SEO Project
The 2 Phases of a Successful SEO Project for Law Firms… (And by success, I mean a project that is consistently delivering fee-paying clients) Discover the strategy in this video.