Why Being Less Sales-y On Your Blog Will Help You Generate More Fee-Paying Clients
A blog article for your law firm’s website doesn’t need to be a sales letter to generate fee-paying clients…
In fact, the opposite is true.
The more value your blog article offers in relation to your area of practice, the more Google will love it…
And when Google loves your article, it will show it to more people…
Leading to more relevant users on your site.
This is the basic concept of an SEO content strategy…
But there are other reasons why a high-value 2,500-word minimum blog article will attract fee-paying clients to your firm.
POSITIONS YOUR FIRM AS AN EXPERT
An article of this size – written with value and education in mind – will position your firm as the authority in your area of practice. This is especially true if a user was specifically looking for the answer to a question and the article answered that question with precision and ease.
ENCOURAGES RETURN VISITORS
When a user has a positive experience within your blog, they are more likely to return when they have another question they need answering. It is likely that this user will look out for your site specifically the next time they search a legal question on Google, so make sure to create posts for a variety of different topics.
GENERATES ORGANIC BACKLINKS
If your article blows the reader away with value and it is highly useful to them, they are likely to share the article with a friend/colleague when they have the same question. Blog owners are also likely to link back to the article as a resource for their audience, leading to more backlinks for your website.
Know any law firms absolutely dominating with their blog content? Tag them in the comments.
And Contact Us to book a free SEO strategy session for your firm.