How To Rank Your Law Firm Higher In Google Maps
When a user searches “Personal Injury Lawyer Melbourne”, Google displays AdWord listings first, then Maps, followed by organic listings. 1. AdWords Listings (Paid) 2. Maps (Free) 3. Search Results (Free) As you can see, the Maps section is the first free area in Google Search results and it’s also hyper […]
4 SEO Tools For The Lawyers And Law Firms That Manage Their Own SEO Presence
Imagine this scenario for a second… It’s January 2021 and your law firm has ambitious goals for the next 12 months. You recognise that your website is underperforming and SEO needs to be a focus. You don’t have the funds to work with an SEO agency like mine (Tondo Digital), […]
How to tell if your law firm’s SEO alignment is dysfunctional
There are 2 types of SEO alignment – Functional & Dysfunctional… When law firms execute an SEO strategy, a couple of things are guaranteed to happen… Search rankings will increase…And organic traffic from Google will increase… However… A better search ranking and increased traffic is pointless if it’s not producing […]
The Predictability Of SEO Presents An Opportunity To Your Law Firm
There is a reason that you’re law firm is not ranking #1 on Google… And this is a good thing (hang with me here). What makes SEO so powerful is that it’s black and white… There are no grey areas when it comes to what needs to happen for you […]
3 Ways To Generate Backlinks For Your Law Firm Today
A backlink is achieved when someone else’s website includes a link on one of their pages that directs their users to your site… The more of these you get from websites with high-domain authority… The higher your ranking will be for target keywords… Which leads to more fee-paying clients for […]
The 2 Phases of a Successful SEO Project
The 2 Phases of a Successful SEO Project for Law Firms… (And by success, I mean a project that is consistently delivering fee-paying clients) Discover the strategy in this video.
A Simple Strategy To Outrank Competing Law Firms On Google For Target Keywords
SEO is all about making your site more ‘attractive’ to Google than other similar sites… There are 3 areas that contribute to that ‘attractiveness’… ? On-Page Optimisation (Technical stuff) ? Content (On your pages and in the blog) ? And Backlinks Now, getting your on-page and content right is a […]
What are the 3-Layers of SEO?
If you’re a law firm that puts time and effort into improving your search ranking… To attract fee-paying clients… You’d want to be spending that time and effort wisely… Here are our 3 main areas of SEO focus… On-Page Optimisation This is all the technical stuff – website structure, page […]
Why You Should Avoid High-Volume Keywords For Your SEO Campaign
When law firms are researching popular keywords, it’s always tempting to choose ones that have the highest monthly search volumes (ie generate the most impressions in Google). But this is a DANGEROUS strategy for SEO… Despite their popularity, these keywords are likely to produce less fee-paying clients for your firm […]