How to tell if your law firm’s SEO alignment is dysfunctional
There are 2 types of SEO alignment – Functional & Dysfunctional…
When law firms execute an SEO strategy, a couple of things are guaranteed to happen…
Search rankings will increase…And organic traffic from Google will increase…
However…
A better search ranking and increased traffic is pointless if it’s not producing the final piece of the puzzle…
Fee-paying clients.
This is the different between Functional and Dysfunctional Alignment… Actual results.
DYSFUNCTIONAL SEO ALIGNMENT
✅ Increased Keyword Rankings
✅ Increased Organic Traffic
❌ Increased Leads Converted
FUNCTIONAL SEO ALIGNMENT
✅ Increased Keyword Rankings
✅ Increased Organic Traffic
✅ Increased Leads Converted
Dysfunctional Alignment creates an illusion of success…
It makes you think you’re headed in the right direction…
When in reality, heading in the right direction with SEO means more fee-paying clients in the short-term.
How do you produce Functional SEO Alignment for your firm?
It comes down to the keywords you target.
Researching keyword data and identifying high-value keyword opportunities prior to executing an SEO strategy makes all the difference…
Because when you increase rankings for keywords that are being searched by people ready to buy…
The traffic you produce is more relevant to your business…
And more likely to convert.
This process is what my agency has become a master in.
