The Different Kinds Of Duplicate Content We Most Commonly See On A Law Firm’s Website
Duplicate content confuses Google. When more than one page (defined by unique URLs) includes duplicate content, Google will often choose one of the pages to rank and completely ignore the rest. Which is not ideal. So, naturally, getting on top of duplicate content is something we focus on when we […]
Case Study On what Not To Do With Backlinks
As you’ve probably heard me talk about in some of my content – backlinks are gold for building domain authority, which leads to rankings and fee-paying clients for law firms. There was a time that you could just get any old backlink from any website and it would improve your […]
How To Rank Your Law Firm Higher In Google Maps
When a user searches “Personal Injury Lawyer Melbourne”, Google displays AdWord listings first, then Maps, followed by organic listings. 1. AdWords Listings (Paid) 2. Maps (Free) 3. Search Results (Free) As you can see, the Maps section is the first free area in Google Search results and it’s also hyper […]
The Real Reason Your Page Description Is Important
A common misconception is that jamming your page description with keywords is going to improve your search engine rankings. In actual fact, your page description has very little influence on SEO. Your page title, well that’s a different story, but your page description, he’s just a passenger. The REAL reason […]
The 3 Most Common SEO Mistakes We See Law Firms Making On Their Website
When a law firm begins working with an SEO agency that specialises in the legal industry like ours, the first couple of weeks are spent analysing that firm’s website and researching ways for them to generate more organic traffic. Throughout this process, we uncover issues that are limiting their SEO […]
4 SEO Tools For The Lawyers And Law Firms That Manage Their Own SEO Presence
Imagine this scenario for a second… It’s January 2021 and your law firm has ambitious goals for the next 12 months. You recognise that your website is underperforming and SEO needs to be a focus. You don’t have the funds to work with an SEO agency like mine (Tondo Digital), […]
Why Being Less Sales-y On Your Blog Will Help You Generate More Fee-Paying Clients
A blog article for your law firm’s website doesn’t need to be a sales letter to generate fee-paying clients… In fact, the opposite is true. The more value your blog article offers in relation to your area of practice, the more Google will love it… And when Google loves your […]
More Web Pages = More Opportunities To Generate Fee-Paying Clients
I connected with a law firm the other day and they were asking me about their website… On inspection, my team and I found that they were rocking a one page website… All the information about the law firm…Details about their multiple areas of practice…Contact Information… All on one page. […]
The Complete Guide To Generating Fee-Paying Clients For Law Firms Using SEO
This Guide Welcome to the SEO Alignment Matrix™ guide. This detailed guide is designed to outline our unique SEO process for delivering fee-paying clients to law firms. We will explore some processes in here that are exclusive to our agency (Tondo Digital) and uncover our diversified approach to dominating search […]
How to tell if your law firm’s SEO alignment is dysfunctional
There are 2 types of SEO alignment – Functional & Dysfunctional… When law firms execute an SEO strategy, a couple of things are guaranteed to happen… Search rankings will increase…And organic traffic from Google will increase… However… A better search ranking and increased traffic is pointless if it’s not producing […]