More Web Pages = More Opportunities To Generate Fee-Paying Clients
I connected with a law firm the other day and they were asking me about their website…
On inspection, my team and I found that they were rocking a one page website…
All the information about the law firm…
Details about their multiple areas of practice…
Contact Information…
All on one page.
It looked great…
But by only having a one page website, they were greatly limiting their exposure on search engines.
It’s important to remember that search engines rank every page on your website individually…
Which means you can target multiple keywords by optimising for specific keywords on each page.
In other words…
More Web Pages = More Opportunities To Generate Fee-Paying Clients
So, understanding this, here are a few strategies you can use to maximise your exposure on search engines:
Develop a page for each of your areas of practice
Include a Services page that talks about all of them together
Nest each AOP page under the Services page in the navbar
Separate About and Contact pages
Different page titles and meta description for each page
DON’T develop a one page website for your firm
