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SEO Philosophy

Home SEO Philosophy

November 30, 2020
Joshua Giuliani
SEO Philosophy

The Highly Uncommon Way My Agency Measures SEO Success For Our Clients

Which metric do you think is the most relevant for measuring the success of an SEO campaign? 1. Rankings 2. Traffic Here’s my answer… NEITHER. My team and I could care less if our clients are ranking number 1 for a bunch of keywords… And we could care less if […]

November 15, 2020
Joshua Giuliani
SEO Philosophy

Understanding Human Behaviour Will Maximise Your Success On Google With SEO

Understanding human behaviour will maximise the amount of fee-paying clients you generate from Google… This is because all keywords are NOT created equal. Everybody has a reason for searching something on Google… Factors such as urgency and intent can be deciphered by what that user is searching… And when you’re […]

How to tell if your law firm’s SEO alignment is dysfunctional

There are 2 types of SEO alignment – Functional & Dysfunctional… When law firms execute an SEO strategy, a couple of things are guaranteed to happen… Search rankings will increase…And organic traffic from Google will increase… However… A better search ranking and increased traffic is pointless if it’s not producing […]

October 18, 2020
Joshua Giuliani
SEO Philosophy

The Predictability Of SEO Presents An Opportunity To Your Law Firm

There is a reason that you’re law firm is not ranking #1 on Google… And this is a good thing (hang with me here). What makes SEO so powerful is that it’s black and white… There are no grey areas when it comes to what needs to happen for you […]

September 28, 2020
Joshua Giuliani
SEO Philosophy

The High-Volume Trap in SEO and Why Low-Volume Keywords Are More Valuable

When developing a target list of keywords for your SEO strategy… High-volume keywords should not automatically be given the green light as targets… More needs to be considered to ensure your SEO project generates maximum results… In the shortest possible timeframe… And high-volume keywords don’t always guarantee that. What you’re […]

September 17, 2020
Joshua Giuliani
SEO Philosophy

Why rankings are not the most important part of an SEO project

I decided long ago that rankings weren’t important… As an SEO agency owner, that may seem like a paradoxical thing to say… And no doubt you’ve seen the cookie cutter SEO agency owners out there saying things like… ? I can get you to page 1? Rank #1 on Google? […]

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