What are the 3-Layers of SEO?
If you’re a law firm that puts time and effort into improving your search ranking…
To attract fee-paying clients…
You’d want to be spending that time and effort wisely…
Here are our 3 main areas of SEO focus…
On-Page Optimisation
This is all the technical stuff – website structure, page titles, internal links, page copy, as well as indexing, server and all that webmaster and search console goodness.
Backlinks
Generating high-value backlinks is the quickest way to increase domain authority. In our experience, generating even 2 or 3 backlinks can have a significant impact on the ranking of a website.
Content
Publishing high-value content on the website works in 2 ways: further proves to search engines that the site should rank for target keywords and creates another reason for backlinks.
Now, these layers are hyper-important for improving your search ranking…
Sure…
But, we actually think that the most important part of the process is the identification of high-value high-intent keyword opportunities…
Everything that happens prior to executing the 3-Layers of SEO.
If you put all your time and effort into ranking for the wrong keywords…
Your ranking might improve…
But your client-base won’t.
If you want to find out how we identify high-value high-intent keyword opportunities for law firms, contact us and we’ll send you the PDF outlining the process.
Have an epic Friday x
