The Difference Between Functional & Dysfunctional SEO Alignment

Hey law firms…

What’s more frustrating than not generating fee-paying clients from your SEO campaign?

It’s seeing improved rankings and increased organic traffic and STILL not generating fee-paying clients from your SEO campaign.

What the f*ck is the point of rankings and traffic if it doesn’t result in fee-paying clients?

We call this Dysfunctional Alignment.

Comment below if your law firm is feeling this…

My team encounters law firms experiencing Dysfunctional Alignment at least once a month…

Functional Alignment is achieved when increased rankings and traffic is resulting in consistently higher converted fee-paying clients every month.

But how do you raise the chances of Functional Alignment?

We think it comes down to one thing…

Wait for it…

The INTENT of the traffic going to your site.

If the users on your site are not relevant to your area of practice…

Or they’re just browsing…

Then, they’re low-value.

And low-value users lead to Dysfunctional Alignment.

The best way to ensure only high-value high-intent users are coming to your site…

Is to target high-value high-intent keywords...

This is a huge focus for us.

We use a process called Behavioural Keyword Mapping™ to ensure this happens for our clients…

Comment PDF below and I’ll send you detailed info on that process so you can copy…

Let’s dominate, law firms x