A Step-by-Step Guide to Internal Linking for Law Firms
Hey Law Firm… New to SEO? Here’s something you can do RIGHT NOW to your website… That will get you started on your journey to organically book more fee-paying clients using your website… It’s called Internal Linking. Internal links are hyperlinks from one of your web pages to another web […]
Why You Should Avoid High-Volume Keywords For Your SEO Campaign
When law firms are researching popular keywords, it’s always tempting to choose ones that have the highest monthly search volumes (ie generate the most impressions in Google). But this is a DANGEROUS strategy for SEO… Despite their popularity, these keywords are likely to produce less fee-paying clients for your firm […]
The Difference Between Functional & Dysfunctional SEO Alignment
Hey law firms… What’s more frustrating than not generating fee-paying clients from your SEO campaign? It’s seeing improved rankings and increased organic traffic and STILL not generating fee-paying clients from your SEO campaign. What the f*ck is the point of rankings and traffic if it doesn’t result in fee-paying clients? […]
What is the SEO Alignment Matrix™?
We utilise a couple of strategies which are unique to our agency to deliver fee-paying clients to law firms… One of which is the SEO Alignment Matrix™ Ok, so, here’s the truth… Anyone can execute an SEO campaign… Bombshell. As long as you know (and stay up to date with) […]