Local SEO for Law Firms

Local SEO is about attracting fee-paying clients in your suburb, state or province.

The key to a successful Local SEO strategy is the keywords. Most SEO agencies are doing ok SEO work, but they’re targeting the wrong keywords. It doesn’t matter how high in Google you are ranking, what matters is which keywords rank and how many fee-paying clients you're getting as a result.

Our focus as an SEO agency that works with Law Firms, is to generate fee-paying clients. We could care less about rankings, to be honest. We're here to get results.

Over the decades, we developed a specific strategy called Behavioural Keyword Mapping™ which has revolutionised the results we are able to achieve for law firms. We target high-intent long-tail keywords for SEO purposes to get maximum results in a short period of time before moving onto more heavily sought after "seed" keywords.

This is the unfair advantage of our clients.

Our Clients

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Increase in organic traffic


Revenue increase


Ave mth (client retention)


Increase in mobile traffic

Included in our Local SEO service is a comprehensive SEO audit, fortnightly meeting updates with your account manager, 24/7 access to our project management and communication software, detailed monthly reports and a 12-month SEO plan, regardless of how long you stay with us (on average, clients stay longer than that anyway).

Effective Web Development Solutions

Our case studies

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Ask Us About Local SEO For Your Law Firm

Take your organic lead generation to the next level

Get the best out of your online marketing budget and stay ahead of your competitors.