Would you like your credit card number, username, password and other sensitive information to be exposed to other Internet users?
Of course not. Nobody wants that.
Which is why having an SSL certificate makes a lot of sense. It gives your visitors the confidence to trust you and do business with you. After all, no site is too small to be hacked.
An SSL certificate basically encrypts all the information transferred between a user and the server. In the process, it makes the said information secure and unreadable to any third parties.
Here are 5 strong reasons why you need to get an SSL certificate for your website.
Improved Search Engine Ranking
Back in 2014, Google announced that they are going to use HTTPS as a ranking parameter for search engine results. With a goal to make the Internet safer, today, the search engine giant rewards websites that have an SSL certificate with better ranking.
Cloudtec stated that they saw a rise in their website’s search engine rankings for the top 10 keywords they were targeting. All they did was switch to HTTPS.
The purpose of an SSL certificate is to keep all the sensitive information sent across the Internet safe and secure. It encrypts the data so that it becomes unreadable to other users. This way, only the intended recipient can view or make use of it.
Getting an SSL certificate from a trusted provider gives you additional authentication. The public key infrastructure (PKI) ensures that the information is being sent to only the intended server. And is accessible from no other device on the same server.
Gaining Customer Trust
68% of Internet users believe that the laws for protecting their rights are not good enough. There are 46.9% of them that don’t trust a website (and are even willing to let go of good products) if it doesn’t have a valid SSL certificate.
The green padlock in the address bar serves as an assurance to these Internet users. The trust seals provided by the SSL provider assures the Internet user of a secure connection. Such simple visual cues build trust and can help boost your website’s conversions exponentially.
Protection from Phishing
Phishing – we’ve all seen it. You receive emails, Skype messages and SMS from someone pretending to be your service provider. But the moment you click through the message, you’re taken to a site designed to steal your sensitive information. This can happen on your site’s domain too.
SSL saves your site from phishing attacks, keeping all your data safe and secure. It gives you the much-needed peace of mind so that you can focus on growing your website.
Whether you’re using your site to sell products or promote your services, using an SSL certificate makes it a hundred times more reliable.
Also, using the certificate is not restricted to websites with a checkout page. You can even add it to your blog as it helps in improving search engine rankings and building on-site engagement.
In a digital space, where businesses are competing to gain the consumer’s attention and convert them into customers, the SSL certificate is your entry ticket to winning trust.
Still think you can do without an SSL certificate? Think again.