WordPress is one of the most popular blogging platforms out there. The open source software project, started by Matt Mullenweg, has slowly yet steadily evolved into a robust content management system. A CMS that as of today powers a whopping 27% of the Internet.
It’s a known fact that a business (of any size) can immensely benefit from blogging. But by choosing WordPress for blogging, it can get even better results in terms of growth.
Let’s look at 3 ways a WordPress blog will help you grow your business and take it to the next level.
#1: Add New Functionality without Any Coding
Every business is unique and has unique needs. In order to meet these one of a kind demands, a blogging platform needs to be highly flexible and customizable. And that’s exactly what WordPress is.
Growing your business means making changes on the go. With over 1.48 billion plugin downloads, the WordPress repository is the perfect place to find plugins that can infuse more functionality to your site for free.
You don’t need to hire a programming expert to make certain changes or add complex features. Whether you want to put a contact form or launch your own eCommerce store, it can be done with a few easy clicks.
Bottom line: The WordPress ecosystem is so vast that your business blog will never feel helpless or limited.
#2: Rank Better in the Search Engines
If you want more business, you have to reach out to your target audience. Without proper online marketing, your business will not get the exposure it needs. Which makes it one of your top priorities.
Although there are numerous ways to promote your business on the Internet, nothing comes close to the effectiveness of search engine optimisation. If and when your content ranks for the right keywords, it can bring in laser targeted traffic at no extra cost.
However, in order to impress search engine giants like Google, you have to speak their language. WordPress is one such blogging platform that search engines not only understand but also favour.
According to Matt Cutts, former head of the web spam team at Google:
“WordPress automatically solves a ton of SEO issues.”
With the right features baked in and with the availability of cutting edge SEO plugins like Yoast, WordPress blogs have little to no problem beating the competition in the search engine result pages.
#3: Scale Better & More Reliably
As your business expands, your blog will begin to generate more and more traffic. A WordPress blog is by default designed to handle such growth.
Having your blog on the WordPress platform gives you a certain peace of mind. It lets you scale your business without worrying about any major technical issues. Also, WordPress is supported by a strong online community that is always there to help you out.
When it comes to scaling, the reliability of WordPress can be gauged from the fact that it’s been used by well-known brands, such as:
- The New York Times
- USA Today
These high-traffic websites collectively generate billions upon billions of impressions every day. They have so much activity on their WordPress powered sites that it is mind boggling.
This just goes on to show that if you are running a growing business that you aim to scale without any hiccups, using WordPress for your blogging needs is a no-brainer.
Growing a successful business has its own set of challenges. By using a WordPress blog, some of these challenges naturally get toned down. Making your already difficult job of an entrepreneur a little easier to manage.